Home Uncategorized Ghana Tourism Authority Collaborates with Visa to officiate digital payments at National Tourism sites.

Ghana Tourism Authority Collaborates with Visa to officiate digital payments at National Tourism sites.

by The Ghana HIT

Technology has contributed significantly to the evolution of many things across the Globe, and Ghana has not been left out. Most people have adopted modern techniques influenced by technology to achieve their goals and mission quickly. The Ghana tourism authority has not been left out in adopting technology, relying on technology to simplify some processes. Technology is widely employed in booking and reservation in most parts of Ghana.

The Ghana Tourism Authority, in partnership with Visa, has announced a significant move that will see the world leader in digital payments as an official payment partner. Their idea is to ensure that some of the famous tourist sites under the Ghana Tourism Authority are accessible to a large number of tourists, including the ones willing to use digital payments.

According to the partnership deal, Visa will serve as one of the accepted payment methods by patrons at specific tourist attraction sites in Ghana. Some listed sites include Bunso Eco park, Bonwire Kente Museum, Kintampo waterfalls, Anomabo Memorial garden of return, Assin Manso, Tetteh Quarshie Cocoa farm, and Tafi Atome Monkey Sanctuary, among other locations within Ghana.

This is a significant move that aims at improving tourism revenue during this year. The collaboration seeks to maximise revenue collection from some key activities, such as the Kwahu Easter festivities and the December in GH 2023 edition. These are some of the top activities that attract a massive number of tourists to Ghana, and therefore the government can reap well in case they use some good strategies.

The Chief Executive officer of the Ghana Tourism Authority noted, “We have been looking for ways to adopt digital innovation to make lives simple and transform the economy. The decision to partner with Visa aims to drive our financial inclusion agenda while making payments at the various tourist sites and events safer, easier, and more convenient. Travellers and tourists will avoid the trouble of carrying cash by using their Visa cards.”

The Country Manager of Visa Ghana said: “Ghana is becoming increasingly renowned as a global cultural destination with the onset of cultural events and activities under the “December in GH” brand and amazing tourist sites and attractions. At Visa, we remain resolute in our quest to transform the way Ghanaians pay and get paid by offering them the most secure and reliable way. We are excited about our partnership with GTA as we know most people have a lot of plans lined up to enjoy Ghana. We are happy to be their payment enabler.”

The Ghana Tourism Authority is working closely with the event organiser to offer discounts and incentives to all tourists who buy their tickets using their visa cards. Ghana anticipates receiving millions of tourists before the end of 2023, and adopting digital payments will help them make more revenue. Digital payments have so far proved to be a robust and remarkable adaptable solution for the tourism and travel industry. The Electronic payment system pilot programme indicates that the collaboration with Visa will assist in improving internal revenue collection primarily through arts, culture, and Tourism.

Visa is the leading digital payment across the globe in terms of offering transactions between suppliers and consumers, financial organizations, and government entities in more than two hundred countries and communities.

Visa aims to link the world through the most reliable, convenient, innovative, and secure payment network to facilitate the thriving and success of networks, businesses, economies, and solo operators. Visa assumes that economies that involve people everywhere uplift people everywhere, and therefore, it can access the basics of the future money movement. The scenario will be different once this method is adopted by many tourists visiting Ghana.

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